The Story Behind Powerhouse Superstore
Powerhouse Superstore was born from a shared vision between two industry experts, Mike Vallen and Ricardo Loos. With over 25 years of combined experience in OEM products, aftermarket solutions, e-commerce, and technology, we set out to create a business that truly serves powersports enthusiasts with top-tier products and an unmatched shopping experience.
A Legacy in E-Commerce and Powersports
For five years, we worked together at a leading U.S.-based online retailer, where we were part of the management team responsible for driving innovation and scaling operations. During this time, we built a strong professional relationship and honed our expertise in the digital retail landscape, product sourcing, and customer engagement.
The Decision to Build Something of Our Own
After leaving the corporate world, we realized that our combined strengths could be the foundation of something unique. With Mike’s technical background as a seasoned CTO and expertise in e-commerce development, and Ricardo’s deep experience in operations, commercial strategy, and product management, we had all the right ingredients to build a business that stands out in the industry.
Powerhouse Superstore: Built by Enthusiasts, for Enthusiasts
Our goal with Powerhouse Superstore is simple: offer the best selection of powersports gear, accessories, and maintenance products, backed by expert knowledge and top-tier customer service. We are committed to delivering a seamless online shopping experience that makes it easy for riders to find the gear they need—whether they’re hitting the track, the trails, or the open road.
From day one, we’ve focused on curating a lineup of brands that we trust and believe in. Whether it’s Fly Racing apparel, Motul and Vrooam lubricants, RFX components, or other top-tier aftermarket brands, we ensure that every product in our store meets the high standards of quality and performance that riders expect.
What’s Next?
We are constantly working to expand our product range, improve our digital experience, and introduce innovative tools like AI-powered product advisors to help customers make the right buying decisions. Our passion for motorsports and technology drives us to push boundaries and create a shopping platform that not only sells products but also educates and inspires the riding community.
At Powerhouse Superstore, we don’t just sell gear—we live the lifestyle. Welcome to the next generation of powersports e-commerce.
